Business Development | India Representation (2017–2019)

Jumeirah Hotels & Resorts

The Mandate

Drive brand visibility, revenue, and room nights from the India market

The Challenge

• Limited awareness in India
• Disconnect between brand and properties
• Short average stay duration
• Need to grow luxury, MICE, and weddings segments

Our Approach

• Consumer-Led StorytellingHighlighting experiences, service, and product
• Strategic Trade ExpansionStrong network across metros and Tier II luxury agents
• Segment Growth FocusMICE and destination weddings

The Impact

• +50% growth in room nights
• +25% increase in room revenue
• USD 7M+ room revenue generated

Business Development | India Representation (2014–2019)

Cinnamon Hotels & Resorts

The Mandate

Build visibility and drive preference among Indian travellers

The Challenge

• Limited India presence
• Low awareness of full portfolio
• Perceived as a Colombo city-stay brand

Our Approach

• Awareness to Consideration ShiftShowcasing resorts and diverse experiences
• Focused Trade EngagementStrong B2B, corporate, and MICE outreach
• Integrated VisibilityPR, travel trade engagement, and on-ground presence

The Impact

• +14% growth in room nights
• Contributed to double-digit growth across properties

MICE Development | India Representation (Since 2021)

Visit Qatar

The Mandate

Establish Qatar as a competitive MICE destination for India outbound

The Challenge

• Low visibility and market share in India MICE segment
• Strong competition from GCC countries
• Limited awareness of offerings

Our Approach

• Proactive Market DevelopmentEngaging trade, corporates, and stakeholders
• Distinct PositioningBlend of traditional, cultural and modern experiences, offering authentic Qatari experiences in a modern landscape
• Long-Term Market BuildingFocus on key source markets

The Impact

• 180% increase in leads closed
• 166% increase in MICE passengers
• Strong top-of-mind recall among Indian MICE planners and corporates
• Increased inclusion in corporate RFPs

India Representation (2010–2019)

Ministry of Tourism – Sultanate of Oman

The Mandate

Launch and establish Oman as a leisure destination in India

The Challenge

• Practically unknown in India
• Heavy reliance on European markets
• Limited focus on India as a source market

Our Approach

• Differentiated PositioningRetaining authentic Arabian identity
• Trade & Media IntegrationFAM trips, training, and outreach
• Segment DevelopmentDestination weddings and celebrations

The Impact

• Grew from near-zero presence to 435,000 visitors from India
• India became the 2nd largest source market

Public Relations | India Representation (Since April 2022)

Shangri-La Muscat

The Mandate

Build a distinct identity within the India leisure market

The Challenge

• Competition from other Shangri-La properties in India
• Low destination buzz for Oman
• Need to stand out in a competitive luxury segment

Our Approach

• Experience-Led StorytellingCulture, cuisine, and heritage positioning
• Targeted Media OutreachPremium publications and curated narratives
• Influencer & Editorial StrategyAuthentic experiences and strong storytelling

The Impact

• 400+ media coverages
• Reach of 76.8B+ audience
• USD 560M PR value generated

Brand Marketing | India

Club Med

The Mandate

Reintroduce the brand and build awareness in India

The Challenge

• Misconception as a timeshare/medical brand
• Low awareness of all-inclusive resort positioning

Our Approach

• Digital-First StrategyBlogs, social, and online platforms
• Influencer-Led AmplificationTravel creators and celebrity collaborations
• B2C EngagementFocus on immersive, premium experiences

The Impact

• 600+ media coverages
• Reach of 92M+
• USD 1.3M+ PR value generated

Product Launch | India Representation (Since 2022)

Trans Bhutan Trail

The Mandate

Launch Trans Bhutan Trail in India

The Challenge

• Introduce a new tourism product
• Build awareness and demand

Our Approach

• Phased communication strategy
• Media storytelling across themes
• Experiential launch with FAM trips

The Impact

• Strong top-tier media coverage
• Positioned as a unique experience

Trade Development | India Representation (Since 2019)

Japan National Tourism Organization

The Mandate

Position Japan as a year-round destination

The Challenge

• Complex product
• Limited trade understanding
• Seasonal perception

Our Approach

• Trade education and certification
• Promotion of new experiences
• Market expansion across India

The Impact

• 650+ specialists certified
• 200+ media articles
• Stay duration increased to 14 nights

Communication Strategy | India Representation (Since 2012)

Tourism Authority of Thailand

The Mandate

Strengthen Thailand’s positioning by expanding beyond its perception as a short-haul, budget destination

The Challenge

• Stagnation in traveller spends despite high arrivals
• Over-reliance on Bangkok and Pattaya
• Need to drive interest in diverse and premium experiences

Our Approach

• Integrated Campaign StrategyLeveraging traditional media, digital, and trade outreach
• Content-Led PromotionShowcasing diverse destinations like Chiang Mai, Koh Tao, Rayong
• Celebrity & Media IntegrationHigh-impact campaigns and curated storytelling

The Impact

• Strong growth in arrivals and consumer spends
• India arrivals grew from 1M to 1.96M+ (2010–2019)
• Established Thailand as a top outbound destination