India Market
The India Opportunity
India is not just a high-volume market — it is a high-value, high-intent traveller base. We decode its complexity to help brands engage with purpose and precision.
- 93M Active passport holders
- 30.2M Outbound travellers (2024)
- $18.8B Outbound expenditure (2024)
- $4.1T Economy size (2025 projection)
- $17.6B Luxury market size
- 871,000 Millionaire households
- 59% Prefer international travel
- 3.2x Higher spend on international vs. domestic
- $5,252 Average long-haul trip spend
- $1.9B Destination weddings revenue (FY24)
- $9B Outbound MICE industry (FY25)
- 3.27 Cr Projected outbound travellers (2025)
Source: Ministry of Tourism, industry reports & internal estimates.
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Experience-Led Travel
43.5% of outbound travel is leisure-driven — a clear shift toward experiential journeys.
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Evolving Source Markets
Metros still dominate, but Tier-2 cities are rising fast, expanding the traveller base across India.
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Connectivity Drives Choice
Direct air access directly impacts demand — aviation remains a key growth lever.